In the Sebastiani family`s own words, Smoking Loon wines offer `an irreverent, tongue-in-cheek approach to enjoying wine.` The label sports a loon (waterfowl) smoking a cigar, representing Don Sebastian`s love of cigars and his father`s passion for waterfowl. The Sebastiani family began making and selling wine in 1904. Four generations later, the wine making facilities may be different but their familys hard work and passion are still very evident. The wines are crafted to deliver unpretentiously luscious fruit and are unashamedly commercial in style.