Privacy Policy

At Alexander Wines Ltd we are committed to safeguarding the privacy of our customers and suppliers. In accordance with the new GDPR legislation, our policy sets out how we will treat your personally identifiable information such as your name, email address, phone number and any other information required to enable us to do business with you.

We hold business-related personal data given to us when you set up an account, sign a contract, provide confirmation of your contact details by email, or if you have been in correspondence with our sales team about future business.

What we do with your personal information 

Personal information will be processed (this includes storage) for the purposes outlined below on the lawful bases stated below.


Process Purpose Lawful basis
-Using your delivery address, email address and, in some cases, bank details -To deliver your orders, send invoices and statements, collect payments and, in some cases, run credit checks -Contract (fulfilling our contract of supply)
-Sending you necessary commercial communications by email [or post] -To update you with necessary (nonmarketing) trading information including changes to deliveries, holiday closures, price lists and vintage changes -Legitimate interests (it is in the interests of and necessary for our ongoing trading relationship)
-Sending you relevant updates by email [or post] such as invitations to tastings, press reviews, company newsletter and requests for feedback from time to time


-To update you on matters relevant to our trading relationship. -Legitimate interests (in the interests of furthering our trading relationship) (- unless you have provided prior consent, in which case, see below)
-Sending you relevant updates by email [or post] such as invitations to tastings, press reviews, company newsletter and requests for feedback from time to time


-To update you on matters relevant to our trading relationship. -Consent (certain customers have provided consent to receive these communications and data will continue to be processed for those customers on this basis)


-Storing your personal data -For the purpose of carrying out the processes outlined in this table -Contract or Legitimate Interests (depending on relevant process above)
-Disclosing your personal data to a court or competent authority -To comply with legal obligations


-Legal obligation
-Recording your image on CCTV if you visit our premises


-To ensure security of our premises -Legitimate interests (necessary as part of securing our property from unwanted intruders)


All personal information we collect will never be passed to any third-party marketing company.  However, only when necessary and in the legitimate interests of our continued trading, we may pass your personal data to a third party to deliver or supply goods or services you have purchased. We may also need to pass the information we collect to other companies for administrative purposes, and we may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the website and issuing emails for us. We ensure that all such third parties comply with data protection legislation.


We may use your information to:

  • Send statements and invoices to you and collect payments from you
  • Send general commercial communication
  • Send you email notifications which you have requested
  • Send our newsletter and other relevant updates which relate to our trading relationship, such as invitations to tastings. Any such communications would be in the legitimate interests of our trading relationship.
  • Enable you to use the services available on our website


Website Use

We use Google Analytics to analyse the use of this website and to understand how the site is being used so we can keep improving the user experience. All user data is anonymous. Google Analytics generates statistical information about website use by means of cookies, which are stored on users’ computers. Google stores this information.

Details of how Google Analytics uses cookies can be found on Google’s help pages.


Social Media

We use, or may use in the future, social media plugin functionality such as Facebook and Twitter. Their privacy policies are available here. https://www.facebook.com/about/privacy/update



Your rights

You have the right to request a copy of any information we hold about you. To allow us to send  such information, we will require appropriate evidence of your identity, such as a passport and proof of address. You may withhold such personal information as permitted by law. Your data will only be held for as long as necessary.


Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.


Data breach

We will report any unlawful data breach of our database(s) to all relevant authorities within 72 hours of the breach if personal data stored in an identifiable manner has been lost or stolen.


Data Controller

The data controller of our website is Alexander Wines Ltd, whose registered address is Abercorn House, 79 Renfrew Road, Paisley, Renfrewshire, PA3 4DA